Work History
A timeline of technical leadership, full-stack development, and digital innovation.
View Full LinkedIn ProfileDirector of Digital Marketing & CX
Launched and led a new cross-functional department uniting IT and Marketing. Directed digital strategy and e-commerce operations, enhancing engagement and simplifying user journeys.
Key Achievements
- Initiated a company-wide design system and shared NPM UI library to unify branding.
- Built the foundation for standardized analytics and event metrics for executive dashboards.
- Advanced AI chatbot and front-end development efforts for personalization.
IT Contractor (Next.js & Analytics)
Modernized web and analytics infrastructure, integrating GTM and GA4 with a headless BigCommerce e-commerce platform as well as consulted on Next.js best practices
Key Achievements
- Engineered server-side event tracking pipelines from Next.js into the data layer.
- Developed a voice-enabled product chatbot using LLMs and D-ID avatar integration.
- Partnered with UX teams to optimize mobile web performance and user flows.
Web Development Manager
Led the migration to WordPress Multisite architecture and managed global web properties.
Key Achievements
- Rebuilt hosting environments using modern server architectures.
- Resolved domain authority issues, restoring search visibility and SEO performance.
- Developed Node.js/Puppeteer automation tools to crawl competitor websites for sales insights.
- Built provider management portals for real-time device information.
Manager, Front End Development
Led a team of four developers, modernizing front-end architecture and introducing CI/CD workflows.
Key Achievements
- Created a digital catalog system generating $990K in sales via last-click attribution in month one.
- Transformed a web resource into a native app for Sales teams (Content Kit).
- Launched over a dozen themed event websites under tight deadlines.
Front End Developer
Built high-fidelity marketing content and championed the migration from SVN to Git.
Key Achievements
- Reduced merge times from hours to under one hour by migrating team to Git.
- Recognized for accurate design-to-web translations matching mockups perfectly.
- Led overnight deployment efforts for major company events.
Consultant (Front-End Mobile)
Designed a responsive web app replacing a legacy terminal system for medical device tracking.
Key Achievements
- Led UI/UX design for a tablet-friendly experience for sales reps.
- Collaborated with Java backend devs to ensure seamless data flow.
- Trained sales teams to transition from command-line to web platform.
Website Specialist
Built and maintained dozens of client websites using Sitefinity and WordPress.
Key Achievements
- Served as the go-to expert for complex CSS and JavaScript issues.
- Built the company's first iOS app using MonoDevelop, expanding service offerings.