Modere

Director of Digital Media and Customer Experience

Mar 2025 – Apr 2025

Reason for departure: Company-wide shutdown following prior year of service as a key IT contractor specializing in NextJS and analytics integration.

• Launched and led a new cross-functional department uniting IT and Marketing to align technology with customer experience goals.
• Directed digital strategy and e-commerce operations, enhancing engagement and simplifying user journeys across platforms.
• Initiated a company-wide design system and shared NPM UI library to unify branding and accelerate front-end delivery.
• Built the foundation for standardized analytics and event metrics, enabling data-driven executive dashboards and performance insights.
• Advanced AI chatbot and front-end development efforts, improving personalization and digital interaction quality.

IT Contractor

Feb 2024 – Mar 2025

• Modernized Modere’s web and analytics infrastructure, integrating Google Tag Manager (GTM) and GA4 with the company’s new Next.js + headless BigCommerce e-commerce platform to ensure accurate, scalable event tracking.
• Engineered server-side event tracking pipelines from Next.js into the data layer, improving data reliability for marketing attribution and campaign optimization.
• Developed and launched a voice-enabled product chatbot, combining LLM-based responses with D-ID avatar integration, enabling customers to interact with Modere products through text or voice on web and mobile.
• Partnered with UX and front-end teams to optimize mobile web performance and streamline key user flows, driving measurable improvements in engagement and conversion.
• Acted as a bridge between Marketing and IT, aligning analytics, design, and development priorities to accelerate launches and eliminate cross-team blockers.
• Mentored developers and guided the UI/UX process

Cutera

Web Development Manager

Sept 2020 – Feb 2024

• Led the migration from a legacy CMS to a WordPress Multisite architecture, empowering regional marketing teams to independently manage and update localized content, improving site freshness and SEO performance.
• Led the Rebuilding of hosting environments using modern server architectures
• Identified and resolved domain authority issues caused by misconfigured legacy subdomains, restoring search visibility and stabilizing web performance metrics.
• Developed internal automation tools using Node.js and Puppeteer to crawl competitor websites, giving the sales team actionable market insights and lead opportunities.
• Managed external contractors to ensure adherence to Cutera’s development standards and Git-based workflows, maintaining consistency across multiple global web properties.
• Built provider management portals that enabled clinics to access real-time device information, streamlining support and service workflows.

Arbonne

Manager Front End Development

Mar 2016 – Sept 2020

• Led and mentored a team of four front-end developers, fostering professional growth through personalized project assignments aligned with career goals—several team members advanced to higher roles both within and beyond the company.
• Oversaw the modernization of Arbonne’s front-end architecture, introducing JavaScript frameworks, Node.js integration, and improved CI/CD workflows that elevated code quality and deployment speed.
• Drove innovation projects including:
  • A digital catalog system that generated personalized consultant links, achieving $990K in sales via last-click attribution within its first month.
  • The Digital Toolkit → Content Kit transformation, evolving a web resource into a native app that enabled Sales teams to create on-brand assets directly from their phones.
  • More than a dozen themed event websites, each designed and launched under tight deadlines for major company events.
• Collaborated directly with C-suite executives and cross-departmental teams, presenting product concepts, aligning development priorities, and establishing the front-end team’s reputation as a center of innovation within the company.

Front End Developer

Dec 2014 – Mar 2016 (contractor Nov 2013 – Dec 2014)

• Built and launched marketing content for Arbonne’s e-commerce platform, delivering high-fidelity front-end implementations that perfectly matched design team mockups across devices.
• Championed the team’s migration from SVN to Git, reducing merge times from several hours to under one hour and streamlining collaboration during high-traffic product launches.
• Partnered closely with designers to bring creative concepts to life, earning recognition from the Lead Digital Designer for achieving the most accurate design-to-web translations the team had seen.
• Worked under tight launch deadlines, often leading overnight deployment efforts for major company events and coordinating feedback from leadership to ensure pixel-perfect delivery.

Apria Healthcare

Consultant (Front-End Mobile Developer)

Oct 2012 – Nov 2013

• Designed and developed a responsive web application that replaced a legacy terminal-based system, giving internal sales teams a modern, intuitive interface for tracking medical device orders.
• Collaborated closely with a Java backend developer to integrate data endpoints and ensure seamless data flow between systems.
• Led the UI and UX design, creating a tablet- and smartphone-friendly experience that improved accessibility and efficiency for on-the-go sales representatives.
• Supported the application rollout and user adoption, training sales teams and troubleshooting early issues to ensure a smooth transition from the command-line system to the new web platform.

DE Web Works

Website Specialist

Apr 2011 – Aug 2012

• Designed and developed a responsive web application that replaced a legacy terminal-based system, giving internal sales teams a modern, intuitive interface for tracking medical device orders.
• Collaborated closely with a Java backend developer to integrate data endpoints and ensure seamless data flow between systems.
• Led the UI and UX design, creating a tablet- and smartphone-friendly experience that improved accessibility and efficiency for on-the-go sales representatives.
• Supported the application rollout and user adoption, training sales teams and troubleshooting early issues to ensure a smooth transition from the command-line system to the new web platform.