Blog
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The web just took another step toward local, browser-based intelligence — and I’m here for it. I recently signed up for the Prompt API trial in Chrome, and I’ve been diving into what it could mean for the future of interactive web experiences. For those not familiar, the Prompt API gives developers access to on-device…
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What It Means for Search and Your SEO Strategy Google has once again reshaped the SEO landscape. In September 2025, the search giant completed what the SEO community has labeled the “Perspective” Update — a significant ranking adjustment that shifts the spotlight toward authenticity, depth, and lived experience in content. For businesses, publishers, and marketers,…
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Lead / Decision Maker As a developer / technical person it really pains me to see money being wasted on programs that add little to no value. In a previous position I watched a big name come in an absolutely mess up a product that was pretty much done and just needed a branded skin.…
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Over the past few years, the cost of training large language models (LLMs) has skyrocketed. Models like GPT-4 are estimated to cost $20M–$100M+ just to train once, with projections of $1B per run by 2027. Even “smaller” foundation models like GPT-3 required roughly $4.6M in compute. That’s out of reach for nearly every company. But…
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AI is changing the way businesses work — and social media is no exception. Agencies are under constant pressure to deliver content faster, track trends in real time, and respond to audiences across multiple platforms. But in all the hype around automation, one principle often gets lost: AI should never replace human creativity and judgment.…
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When multiple developers are working on the same codebase, things can get messy—fast. Code conflicts, broken features, and unclear ownership can bring progress to a halt. That’s why adopting a clear Git branching strategy isn’t optional—it’s essential. In this post, I’ll walk through a branching model we’ve used successfully in team environments, including how we…
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After a recent return of some hardware I lent out, I found myself with an extra PC that wasn’t doing much. Rather than letting it sit idle, I turned it into something much more valuable: a full-fledged homelab, powered by Proxmox VE. This machine now runs essential self-hosted tools that handle everything from ad-blocking to…
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If you want your brand to stand out on Google, it’s no longer enough to simply rank high—you need to look great too. One of the most powerful (yet often overlooked) tools for enhancing your search appearance is JSON-LD structured data. During my time at Modere, I saw firsthand how implementing JSON-LD, particularly for product…
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When I was working with Arbonne, we faced a unique challenge: How could we empower Consultants to easily share marketing pages that looked better, performed better, and still properly linked back to their e-commerce stores for attribution? To make the sharing experience effortless, we leveraged the Web Share API. With a single click, Consultants could…
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Search is evolving—and fast. With the rise of generative AI and large language models (LLMs), how your content is found, interpreted, and used is shifting from traditional keyword-based search engines to conversational AI platforms. In this new era, visibility isn’t just about ranking #1 on Google—it’s about being the source LLMs cite, summarize, or paraphrase…