Recently I’ve had a few request by recruiters to connect and talk about opportunities. So I figured this would be a good place to document my thoughts and save myself from a bit of spam mail. I’d like to clarify I’m not really looking for a new role. I like the people I work with…
Over the past few years, the cost of training large language models (LLMs) has skyrocketed. Models like GPT-4 are estimated to cost $20M–$100M+ just to train once, with projections of $1B per run by 2027. Even “smaller” foundation models like GPT-3 required roughly $4.6M in compute. That’s out of reach for nearly every company. But…
AI is changing the way businesses work — and social media is no exception. Agencies are under constant pressure to deliver content faster, track trends in real time, and respond to audiences across multiple platforms. But in all the hype around automation, one principle often gets lost: AI should never replace human creativity and judgment.…
When multiple developers are working on the same codebase, things can get messy—fast. Code conflicts, broken features, and unclear ownership can bring progress to a halt. That’s why adopting a clear Git branching strategy isn’t optional—it’s essential. In this post, I’ll walk through a branching model we’ve used successfully in team environments, including how we…
After a recent return of some hardware I lent out, I found myself with an extra PC that wasn’t doing much. Rather than letting it sit idle, I turned it into something much more valuable: a full-fledged homelab, powered by Proxmox VE. This machine now runs essential self-hosted tools that handle everything from ad-blocking to…
If you want your brand to stand out on Google, it’s no longer enough to simply rank high—you need to look great too. One of the most powerful (yet often overlooked) tools for enhancing your search appearance is JSON-LD structured data. During my time at Modere, I saw firsthand how implementing JSON-LD, particularly for product…
When I was working with Arbonne, we faced a unique challenge: How could we empower Consultants to easily share marketing pages that looked better, performed better, and still properly linked back to their e-commerce stores for attribution? To make the sharing experience effortless, we leveraged the Web Share API. With a single click, Consultants could…
Search is evolving—and fast. With the rise of generative AI and large language models (LLMs), how your content is found, interpreted, and used is shifting from traditional keyword-based search engines to conversational AI platforms. In this new era, visibility isn’t just about ranking #1 on Google—it’s about being the source LLMs cite, summarize, or paraphrase…
Leadership isn’t just about managing people—it’s about unlocking potential. Over the years, I’ve led cross-functional teams in marketing, development, and UX. Whether I’m mentoring junior developers or collaborating with senior stakeholders, my goal is always the same: to build environments where innovation, accountability, and growth thrive. People First I believe the best results come from…
If your site has been around for a while but isn’t ranking as well as it should, you’re not alone. Many brands build up content, make design changes, or launch new features over time — but without a consistent SEO strategy, it’s easy for visibility to stagnate. The good news? A site with history has…
Search Engine Optimization (SEO) isn’t just about showing up in search results — it’s about being understood. Modern SEO is built into the code itself, starting with how content is structured, how pages are marked up, and how a site performs across devices. One of the most important aspects is making your content not only…